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The CEO highlighted the synergies between Sun International’s land-based and online operations, with the potential of capturing more of its existing customers’ online activity.
“We look increasingly at our business as one customer ecosystem or one customer platform, if you will,” he added. “I keep saying that SunBet probably wouldn’t be where it is today without a land-based business, and a land-based business probably wouldn’t be where it is today without SunBet.
“We continuously leverage off one another. Now, having said that, we know that almost all of us, or at least the vast majority of our land-based customers are playing online, but not all of them are playing with SunBet, so we see that bit as the opportunity.”
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The company’s existing businesses have achieved Level 4 accreditation under the World Lottery Association’s responsible gaming framework – the highest possible level.
Robert Chvátal, Allwyn’s chief executive officer, said appointment aligned with the group’s long-term vision to embed integrity and player safety across its products and markets.
“Player protection is something I live and breathe and I look forward to implementing that passion at scale across Allwyn,” Rodano added.
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“And what better place to demonstrate that commitment than through player protection? The Africa Safer Gambling Week is our collaboration in action.”
On Monday, the AiA announced it had signed a memorandum of understanding (MoU) with the Association of Nigerian Bookmakers to establish closer ties on matters both in Nigeria and across Africa.
The MoU will explore opportunities for collaboration on areas such as safer gambling, player protection and taxation.