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The existence of a new competitor does not automatically mean sportsbook revenue will collapse. But valuations do not require proof of collapse to fall. A loss of confidence in future growth can be enough.
And now sportsbooks are joining the prediction market race themselves. DraftKings has moved into the market, while Flutter is also developing its presence. That could make prediction markets an additional source of revenue rather than a straightforward threat.
But it also requires investment at exactly the time shareholders are demanding better returns. Flutter’s recent results illustrate the tension. US adjusted EBITDA fell sharply in the first half of 2026, while the company continues to invest in FanDuel Predicts and other initiatives aimed at future growth.
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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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As a team that year we had already covered several Bitcoin events including Bitcoin London and Le Web, both featuring Bitcoin enthusiasts who were eager to educate the world on this groundbreaking technology. EiG 2013 attracted several professionals in the Bitcoin space as well, at the time with a focus on introducing Bitcoin as a payment system for iGaming operators.
Calvin took notice of Bitcoin in the early days, immediately identifying its vast potential for his “first love”, the iGaming industry. Little did I know just how significant Bitcoin would become for CalvinAyre.com, Calvin Ayre as a person and myself as a professional. Fast forward to February 2021 and its time for CalvinAyre.com to hang up its hat. Bitcoin has actually become my calling.
The Bitcoin ecosystem, now in the form of BitcoinSV, has advanced to a level where so many of the pain points within the gaming industry can be solved with Bitcoin technology. For this reason, from today, I’m moving over to CoinGeek.com full time with a laser focus on raising awareness of BitcoinSV within the gaming industry and highlighting the innovative minds and relevant BitcoinSV-powered solutions currently existing in the market.
